Our Mission & Values
Inspire, Impact, Innovate™ were chosen as words that encapsulate the essence of our agency’s mission, values, and the impact that we aim to create.
Inspire
At Unicus, Inspire is not just a word; it’s our guiding principle. We are on a mission to spark creativity, motivation, and positive change. Our aim is to act as a catalyst for new ideas, fresh perspectives, and meaningful actions. We believe in inspiring both our clients and their audiences to think beyond the ordinary, driving innovation and transformation in everything we do. Through the way we do business we hope to inspire others to do their part in making the world a better place.
Impact
Impact lies at the core of our agency’s ethos. Unicus is unwavering in its commitment to making a tangible and positive difference in the world. We measure our success by the real-world outcomes and results we achieve through our creative endeavors. Our work and the way we do business is not just about aesthetics; it’s about creating meaningful change that leaves a lasting impact on people, communities, and our planet. Thats why we put our money where our mouth is and donate 1% of our revenue and 50% of our profit.
Innovate
At Unicus, Innovate is more than a buzzword; it’s our way of life. We thrive on pushing boundaries, exploring new approaches, and bringing fresh ideas to life. We see ourselves as pioneers in the field, constantly seeking innovative solutions, in both our creative work and business ethics, that drive positive change. Our dedication to innovation ensures that our clients receive cutting-edge, forward-thinking creative solutions that stand out and make a real difference.
By embracing these words – Inspire, Impact, Innovate™ – we craft a powerful narrative that not only describes our work but also underscores the depth of our purpose-driven mission. Inspire, Impact, Innovate™ succinctly represents Unicus’ role in driving ethical and impactful creative endeavors that uplift people, communities, and the planet.
For Purpose, Not Profit!
Unicus is proud to be a Social Enterprise, a profit-for-purpose business with a heart. We believe that businesses can be a powerful force for positive change, and that’s why we’ve adopted a unique model where 1% of our revenue and 50% of our profits go directly to charity partners who share our mission to make a lasting impact on people, communities, and our planet.
This isn’t just about corporate responsibility; it’s about redefining success in business. We’ve intentionally designed our financial incentives to be tightly aligned with our impact incentives. As our business grows, so does our capacity to create meaningful change. We’re not just creating stunning designs or innovative campaigns; we’re using our creativity to amplify the greater good.
This commitment isn’t just a statement; it’s at the core of who we are. It’s a reflection of our belief that businesses should be a force for good, leaving a positive mark on the world.
As a social enterprise, we’re on a mission to prove that success can be measured not only in profits but also in impact. Every project we undertake is an opportunity to create change, and with every client, we’re building a brighter future for us all.
Join us on this journey of purpose-driven creativity and let’s create a world where business is a powerful catalyst for positive transformation.
We are early on in this journey, and 2023-24 will be our first financial year using this business model. All of our giving will be verified by an independent third party. We are still finding the very best charity partners to align with. We are also in the process of B-Corp Certification and Carbon Positive Certification – so check back soon to see our progress.
