Inspire, Impact, Innovate™ were chosen as words that encapsulate the essence of our agency’s mission, values, and the impact that we aim to create.
By embracing these words – Inspire, Impact, Innovate™ – we craft a powerful narrative that not only describes our work but also underscores the depth of our purpose-driven mission. Inspire, Impact, Innovate™ succinctly represents Unicus’ role in driving ethical and impactful creative endeavors that uplift people, communities, and the planet.
Unicus is proud to be a Social Enterprise, a profit-for-purpose business with a heart. We believe that businesses can be a powerful force for positive change, and that’s why we’ve adopted a unique model where 1% of our revenue and 50% of our profits go directly to charity partners who share our mission to make a lasting impact on people, communities, and our planet.
This isn’t just about corporate responsibility; it’s about redefining success in business. We’ve intentionally designed our financial incentives to be tightly aligned with our impact incentives. As our business grows, so does our capacity to create meaningful change. We’re not just creating stunning designs or innovative campaigns; we’re using our creativity to amplify the greater good.
This commitment isn’t just a statement; it’s at the core of who we are. It’s a reflection of our belief that businesses should be a force for good, leaving a positive mark on the world.
As a social enterprise, we’re on a mission to prove that success can be measured not only in profits but also in impact. Every project we undertake is an opportunity to create change, and with every client, we’re building a brighter future for us all.
Join us on this journey of purpose-driven creativity and let’s create a world where business is a powerful catalyst for positive transformation.
We are early on in this journey, and 2023-24 will be our first financial year using this business model. All of our giving will be verified by an independent third party. We are still finding the very best charity partners to align with. We are also in the process of B-Corp Certification and Carbon Positive Certification – so check back soon to see our progress.